How to Attract Customers for Free With Attraction
Marketing
Are you tired of chasing prospects who are not even interested in what you have to offer? There's a solution, Attraction Marketing! So what is attraction marketing?
There is a lot of talk about it in the last couple of years, especially in the world of internet network marketing. Attraction marketing is all about how much value you can offer to people and to your prospects in order to help solve their problems.
If you yourself are that solution and can offer a solution in terms of a product or business partnership you have a very high perceived value in their eyes, and this is what will set you apart from the masses and thus make you attractive to your prospects eyes...
There is a lot of talk about it in the last couple of years, especially in the world of internet network marketing. Attraction marketing is all about how much value you can offer to people and to your prospects in order to help solve their problems.
If you yourself are that solution and can offer a solution in terms of a product or business partnership you have a very high perceived value in their eyes, and this is what will set you apart from the masses and thus make you attractive to your prospects eyes...
What is Attraction
Marketing?
Attraction Marketing is about captivating your target market to want to
do business with you because of who you are. The concept behind this is
simple: Attraction Marketing Before “pitching” your product or service,
you must brand and promote… YOU.
When done properly, your prospects will approach you willingly without
having to “sell” to them. No pressure… no stress… instead, the process
flows naturally.
You may be aware of “Attraction Marketing” being used by many successful
multi-level marketers… however, let it be known that this concept is
not used only by the MLM industry. It’s an incredibly powerful method
utilized by home-based entrepreneurs like myself. Show people who you
are… what you do… how you’ve built & continued to maintain your
lifestyle… and help those who want the same, do the same.
Read more at: http://carmensakurai.com/what-is-attraction-marketing/ (Twitter: @CarmenSakurai)
Read more at: http://carmensakurai.com/what-is-attraction-marketing/ (Twitter: @CarmenSakurai)
What is Attraction
Marketing?
Attraction Marketing is about captivating your target market to want to
do business with you because of who you are. The concept behind this is
simple: Attraction Marketing Before “pitching” your product or service,
you must brand and promote… YOU.
When done properly, your prospects will approach you willingly without
having to “sell” to them. No pressure… no stress… instead, the process
flows naturally.
You may be aware of “Attraction Marketing” being used by many successful
multi-level marketers… however, let it be known that this concept is
not used only by the MLM industry. It’s an incredibly powerful method
utilized by home-based entrepreneurs like myself. Show people who you
are… what you do… how you’ve built & continued to maintain your
lifestyle… and help those who want the same, do the same.
Read more at: http://carmensakurai.com/what-is-attraction-marketing/ (Twitter: @CarmenSakurai)
Read more at: http://carmensakurai.com/what-is-attraction-marketing/ (Twitter: @CarmenSakurai)
5 Tips Attraction Marketing
1.Become
a Trusted Ad-visor:
Attraction Marketing works, because you are starting with the customers' needs
in mind. But beyond that, you aren't only thinking of their problems, but use
problem solving, Posing, strategies, and answering their problem questions
before they even know you, or choose to do business with you. You're giving
solutions to their issues.
2.Start
teaching:
Teaching establishes
you as an expert in your niche. It demonstrates your credentials, without you
having to flaunt them which no one likes, anyway. And it helps you build Trust
and relationships with the exact people that need your help. You already have
valuable information to share. Don't get hung up on "giving it away for
free". Consider it an investment for the common good. And, an investment
in your business as well. Newbies, especially when it comes to advertising on
the web, need help understanding the fundamentals. Work with them. You will
have no regrets.
3.Answer
questions online:
Today, people are asking most of their questions on the Internet. So if you're
in the business of answering questions, you should be doing it where the questions
are being asked.
4.Create
one-to-many forms of content:
The Internet enables this as well. Imagine having valuable information to
impart, and giving a presentation in your living room. Then imagine a bigger
forum, like a hotel ballroom, or school cafeteria. Then imagine a football
stadium. These all pale compared to the worldwide scale of the Internet. So
have something of value to say, say it once, and say it in the right places on
the Internet. YouTube videos are a great way to do that, as are articles that
will be found by search engines. Combining this approach with the 1 to 1
answers in the previous step, will establish your credibility, and make sure
the maximum number of people are exposed to your expertise.
5.Set it and forget it (Leverage):
Because you're creating content on the Internet, which will probably outlive all of us. You can create valuable content once, on a particular topic, and not have to create it again! Unlike a face-to-face presentation which would have to be re-delivered each time, your education has been recorded, and can be reapplied. It frees up your time, allowing you to focus on other aspects of your business.
6.Provide
less data, but more insight. It's important to remember that people don't need more information. We're all inundated with information. What they need is an easy-to-understand break down of the information already available. Demonstrating the big picture of the information. Or demonstrating the step-by-step approach the information are too incredibly valuable to the people out there.
7.Create
more advanced levels of content:
As you embark on this adventure of becoming an attraction marketer, and give up
the addiction to traditional advertising. You'll want to consistently create
more advanced levels of content. This gives you an ongoing conversation with
your prospects and customers. For example: YouTube video, blog posting,
articles and eBook webinar. The idea is not to guide people to step one, and
then dump them. But to show them how to do step one... when they need that
information. And then to show them how to do step two, at the appropriate time.
And so on.